Changan x Burj Khalifa

CATRGOTY

OOH

Automotive

CATRGOTY

To amplify CHANGAN's brand presence during Ramadan and drive sales of key models, we secured a landmark collaboration with the Burj Khalifa, the world’s tallest building. A customized brand film was showcased on its iconic façade, supported by a full-scale digital amplification strategy. The campaign significantly boosted brand visibility during a peak cultural moment, enhanced product awareness across regional audiences, and created a high-impact, globally recognizable brand moment.